| Logo and Mural Designs
for IBM FlexLine Facility @ Research Triangle Park, North Carolina Assignment Create a set of visualizations for graphic treatments of a 300' wall at the IBM Flexline facility. The design must use a set of three colors and geometric icons, representing the three areas of production: assembly, packaging and shipping. Graphiconsultants was also asked to refine a logo design from among a number of sketches provided by IBM designers. Logo A condensed font with even strokes was chosen to augment a smooth transition from the final "e" to the horizontal rule.The logo was rendered as a vector graphic to allow large scale reproduction. |
Mural In this rendering, the three icons are repeated along the wall and in the environments of each of the three areas. Morphed icons and colors form a transition from one area to another. The logo appears three times as a unifying, defining element for each area. |